Decision: introductory copy will be rewritten for secondary placements

Section: SEO, duplication and cross-brand content

Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.

Agreed item: Confirm whether introductory copy will be rewritten for secondary placements.

  • Not usually possible, given these articles are often sponsored

Source: GI website scoping workshop notes (12 Jan, 10–12pm)

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Andy White, Freelance WordPress Developer London