Section: SEO, duplication and cross-brand content
Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.
Agreed item: Confirm whether any content will ever appear on both IR and GI. If so, confirm which site should be treated as canonical.
Source: GI website scoping workshop notes (12 Jan, 10–12pm)
Section: SEO, duplication and cross-brand content
Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.
Agreed item: Confirm whether introductory copy will be rewritten for secondary placements.
Source: GI website scoping workshop notes (12 Jan, 10–12pm)
Section: SEO, duplication and cross-brand content
Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.
Agreed item: Confirm whether cross-brand redirects are required for shared events or research.
Source: GI website scoping workshop notes (12 Jan, 10–12pm)
Section: SEO, duplication and cross-brand content
Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.
Agreed item: Confirm whether GA4, SEO tooling and reporting are fully separate or partially shared.
Source: GI website scoping workshop notes (12 Jan, 10–12pm)
Section: SEO, duplication and cross-brand content
Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.
Agreed item: Confirm if you need GA4 customisation and integration as per the IR Impact website
Source: GI website scoping workshop notes (12 Jan, 10–12pm)