Decision: GA4, SEO tooling and reporting are fully separate or partially shared

Section: SEO, duplication and cross-brand content

Assumption: Duplicate content across IR and GI should be avoided unless explicitly managed.

Agreed item: Confirm whether GA4, SEO tooling and reporting are fully separate or partially shared.

• GA4 has same umbrella account, but separate properties
• Same for Clicky

Source: GI website scoping workshop notes (12 Jan, 10–12pm)